/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/06/09/leaderboard-new-pulse-772575.png)
/socialsamosa/media/media_files/2025/07/17/73-2-2025-07-17-18-18-07.jpg)
Templating isn’t the enemy; mindless execution is: Kunel Gaur of Animal
Jul 18, 2025 16:20 IST
13 Min read
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Can Cindy Rose be the missing piece WPP needs?
Jul 17, 2025 13:13 IST
8Min read
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Inside Bharat Connect’s first 360-degree campaign to drive visibility across B2B and B2C
Jul 18, 2025 10:00 IST
4 Min read
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How can brands make icons out of the next generation of Indian cricketers?
Jul 16, 2025 16:18 IST
10 Min read
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How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Jul 17, 2025 16:34 IST
4 Min read
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Brand Saga: How Bumble’s marketing flipped dating norms with the first move
Jul 15, 2025 18:47 IST
10 Min read
News
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Adobe Firefly adds new video tools, AI models & sound effects
Jul 18, 2025 19:30 IST
4 Min read
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Instagram rolls out DM translation & scheduling tools to more business users
Jul 18, 2025 19:14 IST
1Min read
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Centre flags social media surveillance, urges safer & more accountable internet in X Corp case
Jul 18, 2025 10:58 IST
1 Min read
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Instagram adds royalty-free music and new voice effects to Edits app
Jul 17, 2025 11:06 IST
1 Min read
Industry Updates
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Laqshya Media Group announces Avinash Pandey as Director
Jul 18, 2025 19:24 IST
1 Min read
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Tuborg appoints Lowe Lintas as the creative agency for India
Jul 18, 2025 19:23 IST
1Min read
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Netflix reports 45% YoY profit rise in Q2, cites ad business & price revisions
Jul 18, 2025 11:27 IST
2 Min read
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Topical Spot
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The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Jul 07, 2025 17:42 IST
2 Min read
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025 19:02 IST
2Min read
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Father’s Day campaigns that celebrate the quiet strength and everyday heroism of dads
Jun 16, 2025 09:00 IST
2 Min read
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Experts Speak
Can Cindy Rose be the missing piece WPP needs?
Jul 17, 2025 13:13 IST
8 Min read
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How can brands make icons out of the next generation of Indian cricketers?
Jul 16, 2025 16:18 IST
10Min read
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/socialsamosa/media/media_files/2025/07/08/untitled-design-2025-07-08-19-04-57.png)
How the cinematic language of capturing rain has evolved in advertising
Jul 09, 2025 16:50 IST
7 Min read
Interviews
Templating isn’t the enemy; mindless execution is: Kunel Gaur of Animal
Jul 18, 2025 16:20 IST
13 Min read
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Hero Realty’s Karan Kumar on humanising real estate through influencer-led storytelling
Jul 11, 2025 12:54 IST
9Min read
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LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Jul 10, 2025 14:37 IST
14 Min read
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Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Jul 08, 2025 16:47 IST
9 Min read
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Cost is the biggest factor driving brand interest in AI-led content: Vivek Anchalia
Jul 03, 2025 10:00 IST
7 Min read
Case Studies
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How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Jul 17, 2025 16:34 IST
4 Min read
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Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Jul 08, 2025 15:08 IST
3Min read
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Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Jul 04, 2025 10:00 IST
3 Min read
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Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Jun 24, 2025 15:29 IST
6 Min read
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Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Jun 19, 2025 12:03 IST
6 Min read
Campaign Spot
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Star Health’s latest campaign draws a stark line between care and crisis
Jul 17, 2025 17:45 IST
2 Min read
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Zomato's campaign explores the discipline behind fame using rare footage of iconic Indian figures
Jul 16, 2025 15:33 IST
2Min read
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Birla White’s ‘Talking Tiles’ turns loose tiles into loud reminders of poor tile adhesion
Jul 09, 2025 19:35 IST
2 Min read
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Sting integrates F1 engine sound across digital touchpoints to drive fan interaction
Jul 09, 2025 13:40 IST
1 Min read
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Samsung introduces interactive newspaper ad that responds to voice commands
Jul 07, 2025 12:00 IST
1 Min read
Guest Post
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How AI is transforming the ad tech stack & revolutionising digital advertising
Jul 16, 2025 11:02 IST
7 Min read
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Advertising in 2030: Five predictions on how AI will reshape the industry
Jul 16, 2025 10:00 IST
3Min read
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The female gaze in advertising: Why it matters and what it looks like
Jul 09, 2025 13:40 IST
4 Min read
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Samosa Snippets
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The evolution of chocolate advertising
Jul 15, 2025 11:04 IST
7 Min read
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Inside Wimbledon's longest-running brand alliances
Jul 11, 2025 11:59 IST
4Min read
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Movie Marketing
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Inside Superman’s Gen Z-focused marketing push
Jul 14, 2025 12:23 IST
8 Min read
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Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
Jun 27, 2025 18:08 IST
4Min read
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Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
Jun 05, 2025 16:37 IST
4 Min read
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How Final Destination: Bloodlines' marketing used fear to fuel its comeback
May 16, 2025 16:45 IST
3 Min read
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