Festive Marketing Camp 2024: All you need to know about the sessions

Social Samosa is all set for the Festive Marketing Camp 2024, an event meticulously designed to uncover profound insights into the realm of festive marketing, which is set to be held on September 24th in Mumbai. This camp provides a vital platform for professionals from the Indian advertising, marketing, and media sectors to converge and explore strategies for maximizing their efforts during the vibrant festive season.

With an agenda packed with keynote sessions, panel discussions, and articles, the camp promises to deliver invaluable knowledge on evolving consumer behaviors, emerging consumption trends, content & media strategies to win over consumers this festive season. 

The camp’s mission is to celebrate work that inspires and curates learnings, insights, and anecdotes from India's leading CMOs, Marketing Heads, and Agency Leaders on maximising outcomes from Festive Marketing efforts. 

Take a look at the impressive lineup of sessions and the Agenda for the day:

3 PM - Keynote

Gunjan Khetan, CMO, Perfetti Van Melle, India 

3.30 PM - 4.10 PM - Panel Discussion: Festive Storytelling Frameworks to standout and break through the clutter

Session Chair: Hayden Scott, Creative Head - APAC, Virtue Worldwide

Roch Dsouza, Senior Vice President Marketing, Metro Brands 

Madhu S. Dutta, Head Marketing Communication and Content Raymond Lifestyle Limited 

Swati Balani, Executive Creative Director, BBH India

4.10 PM - 4.30 PM - Fireside Chat: Unboxing the Power of Generative AI for Festive Marketing

Deepali Naair, Group CMO, CK Birla Group

4.30 PM - 4.40 PM - Short Form Big Impact: Unlocking the Power of Celebration

Seema Walia, National Head - Agency, ShareChat & Moj

4.40 PM - 5.20 PM - Panel Discussion: The Festive Media Checklist for Marketers

Session Chair: Unmisha Bhatt, Co Founder & Chief Strategy Officer, Tonic Worldwide

Jahid Ahmed, Senior Vice President and Head of Digital Acquisition/Website/Content & Social Media Marketing, HDFC Bank

Paresh Karan, Marketing Lead, Finolex Industries Limited

5.40 PM - 6 PM - Masterclass: How much clutter could a clutter-breaking ad cut if a clutter-breaking ad could cut clutter

Nishanth Ananthram, Executive Creative Director, Grey Group 

6 PM - 6.40 PM - Panel Discussion: The Marketer’s Playbook to win on New Commerce Platforms

Session Chair: Meher Patel, Founder of Neon, a Wondrlab Co

Anshul Garg, Managing Partner, Publicis Commerce, Publicis Groupe India 

Zoher Kapuswala, Marketing Head, Pralines, Ferrero India

6.40 PM - 7.20 PM - Masterclass: Communication Design For Target Cultures Instead Of Target Audiences

Harshil Karia, Founder & MD, Schbang

Barry Schwarz, Co Founder, AddiktSchbang

Koen Van Ovoorde, Co Founder, AddiktSchbang

7.20 PM - 8.00 PM - Panel Discussion: Experiential Marketing sparkles to light up Brand experiences & customer delight

Rahul Dutta, Country Director, Marketing, Microsoft India 

Rima Kirtikar, Group Chief Marketing Officer, Runwal

Reshu Saraf, Head of Integrated Marketing & Communications at Godrej Interio

Sameer Tobaccowala, CEO, Shobiz Experiential Communications

Imtiyaz Vilatra, Managing Director, Posterscope

If you know of any Speakers who could add incremental value to the event, you can share your recommendations here

Folks who would like to join us at the event can register here for an exclusive invite. 

For any other queries, you can write to us at events@socialsamosa.com.

We'd also like to thank all our partners for supporting this endeavor:

Co Powered By: 

• ShareChat & Moj 

Associate Partner:

• Shemaroo
  

Lanyard Parter: 

• Lemma 

Gifting Partners:

• 1868 by Tata Tea
• Fiore
• Osaa perfumes
• Damensch

Streaming Partner:

• 24Frames Digital