Goafest 2024 Day 3: Leo Burnett India bags Creative Agency of the Year

On day three of Goafest 2023, ABBY Awards celebrated work across Creative, Brand Activation & Promotions, Branded Content & Entertainment, Video Craft and Health. A total of 3 Grand Prix, 35 Gold, 52 Silver, 123 Bronze Metals and 5 Specialists were awarded.

Leo Burnett won ‘Creative Agency of the Year’, ‘Branded Content & Entertainment Specialist Agency of The Year’, and ‘Brand Activation & Promotions Specialist Agency of The Year.’ On the other hand, Good Morning Films bagged Video Craft Specialist of The Year.

Creative

Leo Burnett India bagged the Creative Agency of the year title with 24 metals to its name. The agency bagged 1 Grand Prix, 4 Gold, 11 Silver, and 8 Bronze. The other 2 Grand Prix were awarded to famous innovations and Maitri Advertising Works. A total of 146 metals were awarded in this category. 

Brand Activation & Promotion

Leo Burnett India secured the Brand Activation and Promotion Specialist title, with 4 metals to its name. The total count of winners stood at 6 in this category. 

Branded Content & Entertainment 

Leo Burnett India was crowned the Branded content & entertainment specialist. The agency won a total of 4 metals in this category and the grand total winners' count stood at 21. 

Video Craft

With the most metals in the category (8), Good Morning Films bagged the Video Craft of the Year title. It won 2 Gold, 2 Silver and 4 Bronze. The total number of winners in the category was 35.

Health 

Havas Worldwide India bagged Health Specialist of the Year with 2 Silver and 1 Bronze. L&K Saatchi & Saatchi, McCann Worldgroup India and tgthr also bagged Golds in this category. The total count of winners in Health ABBY was 15.

Rajdeepak Das CCO Publicis Groupe South Asia and Chairman Leo Burnett South Asia said, “Firstly, cheers to our hattrick! Our win today is a testament to the power of the entire agency coming together for a shared goal of creating the best-in-class work for some of our biggest brands. And this is evident in the number of categories across which we have won – from creative, digital, direct, mobile, technology, brand activation and branded content. A big to shout out to our amazing client partners whose continuous support and belief in us has helped us achieve this feat and to all the Burnetters for their passion and dedication to making Leo Burnett the best agency bar none.” 

"We are delighted to once again be the best creative agency at the Abby One Show. To do that by demonstrating the power of creativity across all categories including mobile, technology, digital and direct, is even better. And to get there with transformational creative work on big brands, developed with amazing clients and incredible men and women at Leo Burnett, is absolutely incredible," added Amitesh Rao, CEO, Leo Burnett South Asia.