Best use of AI in ads: Learning from Schbang's recent prompts for creatives

Hey there, AI enthusiasts! Today, we're diving into the tantalizing world of AI and exploring how it has revolutionized marketing. Buckle up, as we explore how AI can be harnessed to create a winning marketing strategy that captivates your audience and leaves them craving for more.

The AI Revolution: What is it and Why Does it Matter?

Artificial Intelligence (AI) refers to machines' ability to mimic human intelligence and decision-making. This technology has transformed the marketing landscape, empowering brands to better understand their customers, personalize experiences, and optimize campaigns like never before.

Creating Mesmerising Designs:

Editing: AI-powered image editing tools utilize sophisticated algorithms to enhance and optimize images for Instagram. These tools can automatically adjust brightness, contrast, saturation, and sharpness to make the images visually appealing and engaging. AI can also remove unwanted objects or blemishes from photos, improving overall aesthetics. This is a great hack and improves the turnaround time for creatives where basic editing is required, allowing the designer more time to work on other aspects.

AI image editing also includes automatic cropping and resizing features. When preparing images for different Instagram formats (e.g., posts, stories, reels), AI can intelligently crop and resize the images, ensuring they fit perfectly within the platform's requirements without losing essential elements.

Filters: AI-driven filters can be applied intelligently to images, providing various artistic styles and effects. The AI can analyze the content of the image and suggest filters that best suit the subject and theme, adding a professional touch to the visuals.

Creative Inspiration: AI can help designers overcome creative blocks by suggesting innovative design ideas. By analyzing the trending design styles and the user's target audience, AI can recommend design elements that are likely to resonate with the intended viewers.

Overall, AI-powered image editing and graphic design tools empower content creators to produce visually stunning content for Instagram with ease and efficiency. These tools ensure that everyone can create high-quality, captivating visuals that effectively communicate their message and engage their audience on the platform.

Recently, we had the opportunity to work with Britannia as our client, where we leveraged AI to elevate the visual output for their Instagram page @SnackInc. Through a clever combination of smart prompts and image manipulation, we crafted a delightful world where the biscuits resembled the iconic London Eye, or a land with Jam rivers flowing and miniature biscuit factories resembling child's play.

These AI-driven tools generate stunning images as alternatives to stock imagery, serving as the foundation for the final output we desire. Although we still incorporate essential branding elements during the advertising process, these AI-generated images serve as an excellent starting point for our creative endeavors.

The key with AI is using the right prompts. The more detailed the prompt, the more detailed the output.

Let us see some examples of our work and the respective prompts used.

Prompts: Create a 3D miniature factory which is manufacturing biscuits while showing the whole process and logistics around the factory --ar(aspect ratio) 4:5 --s (stylize) 750

Prompts: 3D miniature minimalistic good day biscuit manufacturing process --ar(aspect ratio) 4:5 --q (quality) 5 --v (version) 5.1 --c (chaos) 100 --s (stylize) 750

Prompt: Biscuit and milk in clouds, fantasy, tempting, product manipulation. -- no glass cup mug plate platform.

Prompt: Inside a kitchen everything is made up of chocolate

Prompt: Stunning photorealistic, portrayal of actress Margot Robbie as Barbie, showcasing her mesmerising long hair and adorned in a Barbie-themed South Indian sari outfit. Every intricate detail of the outfit is brought to life with extreme precision. Set within the confines of a traditional South Indian house with pink flowers, the ultra-realistic rendering transports you to a world of cultural richness and elegance. this portrait immerses you in a photorealistic experience that celebrates the beauty and diversity of Barbie in a truly mesmerising way. 32k

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A post shared by BookMyShow (@bookmyshowin)

Prompt: -ar 1:1 yellow construction hat on the head of a cute looking dog, happy and smiling, jumping, bright black eyes, neatly groomed, sitting up straight, smart looking, cheerful and smiling, adorable baby English Bulldog, wearing yellow sleeveless jacket piece, yellow bag, friendly looking, beautiful eyes, outdoors, daylight, photorealistic, ultra-realistic, photorealistic 32k

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A post shared by BookMyShow (@bookmyshowin)

Prompt: Gateway of india mumbai with heavy snow digital painting landscape cartoon animation

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A post shared by BookMyShow (@bookmyshowin)

Prompt: watermelon jelly world with candy river and mountains 3d animation 64k

Prompt: A bathtub was placed in the forest with flowers around it, blue sky, fresh backlight, photorealism, dramatic lighting, octane render, 64k quality 

Prompt: The earth Viewed from the moon Shallow depth of field, focus stacking 

Prompt: saffron flowers and leaves with purple background, close-up shoot, 64k

Another example : We used Kaiber to turn an AI-generated static into a video.

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A post shared by Britannia SnackInc (@britanniasnackinc)

Some other designs to admire:

You can navigate the SnackInc. page on Instagram, and notice how AI-powered tools like Midjourney and Kaiber have been instrumental in creating a captivating world of biscuits that deliver a drool-worthy visual feast.

Content Generation:

AI can also be used to help generate content. It can help develop captions, social media posts, email subject lines, and even blog copy.

We’ve all seen how AI can write articles when given a certain subject. Still, it’s important to note that most AI-generated content isn’t ready for publishing immediately.

Most marketers today use generative AI to recommend content and generate portions of an article. They then fact-check, edit, and adjust AI’s writing to make it sound more human.

The best way to use AI in content generation is to help get you started. The best, high-quality content is produced by marketers using insights from AI to create content faster.

This opinion piece is penned by Chirag Shah, Vice President - Brand Solutions, Schbang.