Aakash Mishra appointed as AVP - Group Brand Marketing at Donear Group

Donear Group has appointed Aakash Mishra as Assistant Vice President of Group Brand Marketing. Mishra announced the news on LinkedIn, expressing his excitement about joining Donear Group. In his new role, Mishra will spearhead marketing efforts across three of Donear Group's subsidiaries: Donear, Grasim BTL, and OCM.

Mishra's responsibilities will encompass overseeing day-to-day marketing operations within the group, with a focus on managing prominent brands such as NeoStretch, Donear Suitings, Grado (formerly Grasim Suitings), OCM, Mayur, Graviera, Ferrara Italian Luxury, Ferrino Mizzoni, Moda Biella Italy, Lanificio Corleone, Eurico, and Dcot Retail.

Sharing his excitement, Aakash Mishra told Social Samosa, "As AVP Group Brand Marketing at Donear Group, my mission is to strategically position each brand within its market niche, crafting disruptive campaigns that redefine textile industry standards. By pushing boundaries and cultivating a dynamic image,I envision for Donear Group to emerge as India's foremost lifestyle and fashion destination, setting new benchmarks in innovation and style. Along with that with introduction of Donear Studios, I intend to use content to reach today's consumers in different and disruptive ways."

Prior to joining Donear Group, Mishra accrued over 20 years of professional experience, notably serving as the head of experiential marketing at World Wide Media, a subsidiary of the Times Group, for 16 years. Additionally, he has held positions at Euro Vitrified and Wall Tiles, as well as Tex Co.