AnyMind Group appoints Arjun Paramhans as India Lead of Influencer Management for AnyTag

AnyMind Group has announced the appointment of Arjun Paramhans as India Director, Strategy and influencer management for AnyTag, the influencer marketing platform. 

Arjun brings with him over 13 years of experience as a marketer, having worked across startups, digital agencies and broadcast media companies such as Dentsu Webchutney, BIG FM and Viacom18. He has led social media initiatives, creative communication, partnerships and influencer marketing campaigns for brands like Red Bull, Samsung, Royal Enfield, Airtel and more. 

In his previous role at Verse Innovation, Arjun played a role in driving digital revenue, product monetization and creative solutions.

Rubeena Singh, Country Manager - India & MENA of AnyMind Group said, "We are thrilled to welcome Arjun to the AnyMind team. His impressive credentials and expertise in creator growth and brand solutions aligns with our goal of bringing only the best talent towards achieving leadership in influencer marketing in India, like we have successfully done across other markets."

Expressing his excitement about joining AnyMind Group, Arjun said, "It’s amazing to be part of a technology-led organization like AnyMind Group, which has a stellar reputation for being leaders in the influencer marketing space across Southeast Asia and East Asia. I’m excited to be at the forefront of AnyTag’s India growth story as we look to achieve dominance in this market as well."