Art-E bags the marketing mandate for Firefox cycles

Creative, Media and MarTech agency, Art-E Mediatech announced its latest collaboration with Firefox Cycles. As a part of the mandate, Art-E will be responsible for developing and executing a comprehensive marketing strategy for Firefox Cycles that involves in-store to offline marketing; media buying; managing their social media; performance marketing and brand marketing. The mandate will be managed by the agency’s Delhi branch.

Founded by Rohit Sakunia, Tejender Sharma, and Animesh Mukherjee in 2018, Art-E Media Tech Pvt. Ltd. is an integrated marketing and technology agency aimed at nurturing digital marketing and advocacy of brands in India and across borders. 

Firefox Bikes Pvt. Ltd. is a 100% subsidiary of Hero Cycles and has been at the forefront of the Indian bicycle market since its inception in 2005, known for its bicycles and accessories.

Amit Dhawan, Partner & CEO, Art-E said, "Winning this mandate is a testament to our team's creativity, expertise, and dedication. We are excited to partner with Firefox Cycles, a brand that shares our passion for innovation and excellence. Together, we aim to set new benchmarks in the industry. I am confident that this partnership will result in great outreach for the brand, and I can't wait to see where our journey takes us together."

Sriram Sundresan, CEO, Firefox Bikes said, “We look forward to a long-term collaboration by harnessing Art-E’s expertise to deliver exceptional results in today's ever-evolving digital media landscape."