BC Web Wise wins digital creative mandate for Joy Personal Care

Joy Personal Care has joined hands with BC Web Wise as their digital marketing agency. BC Web Wise won the digital creative mandate after a multi-agency pitch process initiated by Joy Personal Care. The agency will drive brand awareness and consideration across the product portfolio with creative, innovative, relatable content. 

Both parties envision a future where the brand's legacy seamlessly merges with cutting-edge digital marketing strategies. Using technology and storytelling, they seek to cultivate a new wave of beauty enthusiasts while remaining a go-to choice for those who've cherished Joy’s products for years.

Speaking about having a new digital partner, Poulomi Roy, Chief Marketing Officer of Joy Personal Care, says, “We believe in the natural beauty of women. We offer products that help maintain, not accentuate their natural beauty. We have ensured that our brand beliefs are at the core of our communication strategy over the years. Our strategy has been a reflection that beauty is not just about products; it’s about crafting experiences that resonate with our audience’s aspirations. With BC Web Wise’s creative brilliance and strategic insights, we are thrilled to embark on this new journey to redefine our connection with our clientele.”

Speaking about their appointment as partners for Joy Personal Care, Chaaya Baradhwaaj, founder & MD of BC Web Wise, says, “We are honored and excited to onboard a brand that has set standards of elegance for generations. Our mission is to amplify Joy Personal Care’s story through innovative storytelling and strategic digital campaigns that resonate with our loyal audience and new admirers.”