Collinson appoints Pitchfork Partners as its communications agency in India

Collinson has appointed Pitchfork Partners as its new communications partner in India. Through this appointment, Pitchfork Partners will assist Collinson and Priority Pass with their growth plans and vision of delivering the world’s most valuable travel ecosystem. The agency will collaborate closely with Collinson’s Asia Pacific team to develop a robust communications strategy and program for the Indian market that includes executive communications, media relations, thought leadership, and crisis and issue management.

Commenting on the appointment, Jaideep Shergill, Co-Founder, Pitchfork Partners, said, “Collinson has been operational in India for over 16 years and has worked with brands, particularly within the financial services industry, to create meaningful customer engagement through delivering market-leading airport experiences, loyalty, and customer engagement programs. With extensive experience in collaborating with global clients and having a profound understanding of India's travel and hospitality sector, we as Pitchfork Partners are confident that we will be able to support Collinson’s growth and its communication strategy in India.”

As part of the global pitch, Ketchum UK was selected as the global communications agency lead, along with Saeloun Asia and Pitchfork appointed in APAC for Singapore, Hong Kong, and India respectively.