Dentsu appoints Sujit Vaidya as Chief Financial Officer for South Asia

Dentsu has announced the appointment of Vaidya as the Chief Financial Officer (CFO) for South Asia, effective December 1, 2023.

In this role, Vaidya will partner with the agency's business teams across South Asia to orchestrate the financial strategy and steer the finance function. He will also shape the financial narrative of dentsu's evolving business model and contribute to the network's growth and innovation trajectory.

Vaidya brings over 30 years of experience as a Chartered Accountant, having previously served as CFO for Mahindra Holidays & Resorts India and Disney in India. His career has pivotal roles at organizations such as P&G, BCG, and BP where he has consistently played a role in financial success and strategic direction. Beyond his financial acumen, Vaidya has been a catalyst for collaboration, building high-performance cultures, and empowering leadership teams. 

Commenting on Vaidya's appointment, Harsha Razdan said, “Sujit's appointment aligns seamlessly with our vision for financial excellence and strategic foresight. His strategic acumen and financial leadership will play a crucial role in realizing our ambitious goal of achieving 50% of revenue from Customer Experience (CX) by 2026. We eagerly anticipate leveraging Sujit's expertise on this exciting journey towards continued growth and success.”

Sujit Vaidya added, “In my conversations even before officially joining dentsu, what came across clearly to me is that dentsu is not just a business. The perspective is not merely about delivering services but creating outcomes and solutions for clients. My mandate, therefore, is not just managing finances but helping create strategies to invest in and create the future. I believe that dentsu has a unique opportunity to shape the future of the industry and I am excited to be a part of it.”

Vaidya steps into the role previously held by Asha Suvarna, who left the agency to pursue new opportunities in September this year. He reports to Harsha Razdan, Chief Executive Officer, dentsu, South Asia, and Paul Koppelman, CFO APAC, dentsu.