Digidarts bags the digital mandate for Perona

Perona has awarded its digital mandate to Digidarts to enhance strategic growth in the digital domain. The partnership will entail the agency bringing the brand’s Indian artisanal experience to the forefront of the premium leather industry by carving a niche in the timeless and sustainable fashion sector. 

The collaboration will further ensure Digidarts establishes a holistic data-driven cross-channel marketing strategy for Perona that will focus on making the latter’s vision of creating holistic accessories and garments for its community of customers.

Puneet Mangla, Founder of Perona, remarked on the partnership by saying, “We are thrilled to partner with Digidarts to bring our vision of premium, timeless fashion to a broader audience. Their expertise in performance marketing aligns perfectly with our commitment to quality and innovation. Together, we are poised to elevate the brand and showcase its unparalleled value proposition to audiences aligned to our global vision.”

Siddhartha Vanvani, CEO of Digidarts, weighed in on the collaboration by saying, “Perona is bringing the leather subculture back to the limelight with a unique contemporary and minimalist blend. With our performance-driven bullsEye expertise, we strive to cement them as leaders in their domain.”