DViO bags the marketing mandate for Attero

DViO has introduced a new specialty vertical aimed at scaling companies committed to sustainability and net-zero goals. This vertical focuses on industries such as e-mobility, sustainable fashion, and recycle-management. Moreover, the agency has marked the launch of this vertical with its first win partnering with Attero.

As part of this partnership, the agency will develop and execute a comprehensive digital growth strategy for the brand, aiming to create awareness about its technology. The strategy will also focus on scaling its Extended Producer Responsibility (EPR) and ITAD services, creating demand for green metal, e-waste acquisition from both corporate entities and end consumers.

"At Attero, our goal goes beyond business—it's about pioneering a sustainable future. We champion the circular economy, ensuring resources are reused responsibly. Our commitment to EPR compliance sets industry standards, driving environmental stewardship. By enhancing our brand visibility through our strategic partnership with DViO, we aim to inspire others to join us in innovating, recycling, and leading the charge towards a greener tomorrow," said Mayank Sinha, Head of Marketing and Selsmart (Direct to Consumer Business).

"We're excited to partner with Attero in their sustainability and e-waste recycling mission," said DViO Founder & CEO Sowmya Iyer. "At DViO, we believe digital innovation can drive positive change. Our comprehensive strategy will not only help Attero reach its objective but also set a new benchmark for sustainable industry practices. This collaboration is a significant step towards a greener future, and we're proud to support Attero in becoming the world's leading urban green metal miner. DViO's entry into the carbon-conscious market reflects our commitment to partnering with sustainable businesses for long-term success."