Jaydeep Shah joins Sun Pharma as CMO

Jaydeep Shah has been appointed as the Chief Marketing Officer, Head of Marketing, Consumer Health Business at Sun Pharma.

His announcement on LinkedIn read, "Really excited to get an opportunity to lead a portfolio of brands which have been iconic and category creators in supplements and pain management."

Shah used to head the German personal care brand Sebamed India as Vice President and Chief Marketing Officer of India. At Sebamed, he was responsible for delivering the annual business plan (revenue growth, market share, brand equity and innovations) across the baby and personal care range of products and led category, brand, product, digital, consumer insights and trade marketing teams.

Two months ago, he announced his departure on LinkedIn saying, "I left Sebamed last week, where I had the opportunity to gain valuable experience and also learn many new things. Working in a fast-paced /startup-like environment, I discovered NOT approaching things strictly by the rule book also works, business and brands at different maturity stage respond very differently to various inputs, Sometimes smaller things can be even bigger! And much much more!”

He has had a long stint with Unilever, fulfilling various leadership roles at Indian and global levels. His last role included heading Comfort’s Fabric Conditioners category in Singapore as Senior Global Marketing Manager.

He started his career with CEAT as a Marketing management trainee.