Jignesh Shah joins Adani Wilmar as Head of Media and Digital Marketing

Adani Wilmar, a Food and FMCG company in India, appoints Jignesh Shah as Head of Media and Digital Marketing. With over 20 years of experience, including a decade at Adani Wilmar, Shah brings his expertise to the role.

As the new Head of Media and Digital Marketing, his responsibilities will encompass strategic promotion at the overall level, including Oil & Food portfolios of the company’s flagship brand, 'Fortune' as well as other popular brands. Furthermore, Shah will uphold his existing responsibilities as Business Head – Foods Consumer Pack, overseeing categories such as Soya Nuggets, Sugar, Pulses, and Poha with commitment and excellence.

In his capacity as Brand Custodian for Fortune, Shah will ensure its relevance and resonance in the dynamic FMCG landscape, leveraging his marketing prowess and strategic insight.

A graduate with an MBA in marketing, Shah embarked on his marketing journey with Vadilal, where he served as a Product & Brand Manager. He further honed his skills at Alembic Glass Industries Ltd. and Wagh Bakri, showcasing his prowess in brand management and strategic marketing.

In 2014, Shah joined Adani Wilmar as an Associate Manager, marking the beginning of a journey within the organization. Over the years, he played a pivotal role in shaping the company's food portfolio, particularly under the flagship brand Fortune. His strategic acumen and innovative marketing initiatives were instrumental in the successful launch and growth of various product categories, including soya nuggets, besan, sugar, poha, pulses, sattu and the introduction of rawa, suji and maida.

The new role for Shah commences at a strategically opportune moment for Adani Wilmar, aligning with the company's ambitions to broaden its reach and solidify its standing in the FMCG sector. With a proven track record and visionary leadership, the new Head of Media and Digital Marketing is poised to lead the company’s marketing vision to new heights of success.