L&K Saatchi & Saatchi appoints Debanjan Basak as ECD

L&K Saatchi & Saatchi has appointed Debanjan Basak as its Executive Creative Director. He will be based in Gurugram and report to Rohit Malkani, National Creative Director at L&K  Saatchi & Saatchi.  

With over 15 years of experience in the advertising and marketing industry, Debanjan brings with him expertise across brand building, copywriting, storytelling, and digital marketing. Prior to joining L&K Saatchi & Saatchi, Debanjan was with Havas India as a Group  Creative Director. His earlier stints include Contract Advertising, Dentsu Creative, and  Percept.  

Debanjan has developed communication for brands such as Ikea, Netflix, Bata, Carlsberg,  Reckitt, Amul Innerwear, Platinum Guild International, Hindustan Times, Maruti Suzuki, Shell  Lubricants, Westside, Toyota, and more. His other achievements include campaigns featured in Lürzer's Archive and Kyoorius Elephants.  

Commenting on Basak’s appointment, Rohit, said, “Good things come to those who wait,  and I am certainly hoping the adage proves true with Debanjan (Debu). His hire comes after a long hiatus, and we are excited to have him on board. Debu belongs to a rare tribe of young creative leaders who combine new-age thinking with technology and culture. His passion for crafting and polishing communication across mediums is commendable. He garnishes all of this with a lop-sided grin and humaneness that is endearing. We can’t wait for him to add  muscle to an already buoyant Delhi office.”

Debanjan Basak, added, “I am very excited for the opportunity. Both Rohit and Hindol are great individuals who have done some pathbreaking work. I really look forward to working with them. Moreover, L&K Saatchi & Saatchi has been doing some stellar work across categories and winning awards at the same time. Its continued focus on creating meaningful and relevant work for clients is something I want to build on. I have always believed that advertising is nothing but a conversation that the brand has with consumers. If you make the conversation interesting, consumers will listen to you. After all, nobody wants to be part  of a boring conversation.”