Landor & Fitch rebrands to 'Landor'

Landor & Fitch has unveiled a refreshed brand expression -- Landor. The rebrand is the culmination of a five-year strategy that has seen the WPP company’s consulting, design and experience offer to expand.

The brand's new identity is inspired by the transformative power of water and pays tribute to the origins of the business, which was founded by Walter Landor on a ferry boat in San Francisco harbour.

“Over the last five years, our business has evolved, and our offer has expanded significantly. We’ve welcomed world-class specialists in sonic, motion and workspace design, and today, most importantly, we have come together as one team with a shared culture. United in our drive to make a positive difference” said Jane Geraghty, Group Global CEO.

“Our new brand charts an ambitious course for our future. We use our new brand colour, the ultramarine blue, to signal the redefining of the brand and design category” said Teemu Suviala, Global Chief Creative Officer. “Our design and expression capabilities are now unparalleled. For our own brand, we tapped into brilliant creative minds from around our network, just as we would do for our clients, to create a brand that comes to life in every facet - from visual and verbal to sonic and motion.”