Mirah Hospitality, the group behind restaurant chains such as Bayroute, Hitchki, Rajdhani, and more, has announced the appointment of Abheet Singh Bagga as their Head of Brand and Marketing. In his new role, Bagga will lead the brand and marketing strategy for all of Mirah Hospitality's brands across India and Dubai, including Hitchki, Bayroute, The Mezze Company, Rajdhani, and Rajdhani Street.
Bagga has a track record in the food and beverage industry. His work spans brand strategy, marketing, sales, operations, events, and owner relations.
Jino Joseph - AVP – Human Resource & Operations, expressed enthusiasm about Abheet's appointment, stating, "We are delighted to welcome Abheet to Mirah Hospitality. His passion for the industry, coupled with his extensive experience, makes him the ideal candidate to lead our brand and marketing efforts. We are confident that Abheet will play a pivotal role in driving our brands to new heights."
Speaking on his appointment, Bagga said, "I am thrilled to be joining Mirah Hospitality and to have the opportunity to contribute to the growth and success of these iconic brands. I look forward to working with the talented team at Mirah Hospitality to further elevate the dining experiences and brand presence of Bayroute, Hitchki, and Rajdhani."
Prior to joining Mirah Hospitality, Bagga held various roles at several prominent organisations, including DEFY Vodka, Greater Than Gin and The Habitat. Abheet's appointment comes at a time when Mirah Hospitality continues to expand its footprint in the Indian dining scene.