NIC Ice Cream appoints Madison Media Ultra as its Media AOR

Pune-based home-grown brand NIC Ice Cream, has announced the appointment of Madison Media Ultra, a unit of Madison World, as their official Media Agency on Record. The account will be handled by the Agency from their Mumbai office and will manage all media aspects for the brand, which includes traditional, digital and outdoor.

Commenting on this new association with Madison, Jeetendra Bhandari, Founder, NIC Ice Creams, said, “Our partnership with Madison Media Ultra will help us to further grow our media and business footprint as we embark on our growth journey. This is extremely exciting news and we are looking forward to a collaborative process with the Madison team to create 'cool' and impactful pieces of work”.

“As proud partners, we are pleased to be able to participate in the exciting growth journey of NIC Ice Cream. Together with them, me and my team are eagerly looking forward to creating ‘honestly crafted’ work”, says Jolene Fernandes Solanki, Chief Operating Officer of Madison Media Ultra.

Madison Media Ultra, a part of Madison World, established in 1988, handles media planning and buying for clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, Jyothy Labs, McDonald’s, Lodha, Shaadi.com and many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.