Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan and Tista Sen appointed as Jury Chairs for Abby Awards 2024

Rahul Mathew, Chief Creative Officer of DDB Mudra Group, Avinash Pandey, CEO, ABP Network, Malvika Mehra, Sudha Natarajan, Director - Response in Times of India Group and Tista Sen have joined as jury chairs for Brand Activation and Promotion category, Broadcaster category, Young Maverick Abby category, Publisher category and Green Abby category respectively, at The Abby Awards 2024 powered by One Show.

Rahul Mathew, Chief Creative Officer of DDB Mudra Group has been appointed Jury Chair in Abby Awards 2024 in the Brand Activation and Promotion category.

Under Rahul’s leadership, the DDB Mudra Group became the first Indian agency to be crowned APAC agency of the year at Spikes Asia. The work from the agency has won 4 Grand Prix at Spikes Asia in the last 3 years.

In 2019, DDB Mudra became the first agency in the world to win the D&AD Impact Prize Fund. According to the 2021 Campaign Brief Asia ranking, DDB Mudra Group was ranked #3 in India. The WARC 2021 ranking of DDB Mudra was that of the #1 Effective Agency in India as well as Asia.

Mathew was also the Jury President for Press & Outdoor at D&AD ‘22.

Avinash Pandey, CEO, ABP Network has been appointed Jury Chair in Abby Awards 2024 in the Broadcaster category.

Pandey has over 28 years of experience in Media, news, Advertising and Digital.

Pandey is also the President of News Broadcasters & Digital Association (NBDA), President of International Advertising Association (India Chapter) and serving Director of Digital News Publishers Association (DNPA).

He is the Founding Director of ABP Studios and is a Delhi University Graduate and Post Graduate in History and an AMP from Harvard Business School.

Avinash has received awards including the CEO of the Year Award twice from ENBA.

Malvika Mehra has been appointed Jury Chair in Abby Awards 2024 in the Young Maverick Abby category.

In a career spanning 3 decades, Mehra has donned many hats across advertising and marketing. Leading the brand mandate as Chief Creative Officer at Grey and Dentsu, successfully partnering with clients and building famous brands like Bingo! at Ogilvy, and running her own independent venture, Tomorrow Creative Lab, Mehra has moved on to being an independent consultant and brand partner to CEOs & founders.

Currently, Creative Head of marketing, at Dinshaw’s Dairy Foods, Malvika was formerly Chief Creative Officer, of Good Brands at the Good Glamm Group.

Mehra has been invited 3 times as juror by the prestigious Cannes Lions across the print, film and design categories. She has been part of other eminent global juries for advertising and design including Clio, Spikes Asia, Dubai Lynx, Kyoorius apart from Abby awards. Along the way, her work has picked up more than a 100 awards at shows like Cannes Lions, D&AD, The One Show, Adfest Asia Pacific, Spikes Asia, Kyoorius, The Abbys and The Effies.                                                                                             

Sudha Natarajan, Director - Response in Times of India Group has been appointed Jury Chair in Abby Awards 2024 in the Publisher category.

Natarajan has had 25 years of learning experience, with 13 of them being in leadership positions, in marketing, advertising, and media organizations.

Natarajan has been Director looking after a diversified revenue portfolio, including the Digital offerings for Bennett, Coleman & Co., the largest and most diversified media company in India, Sudha has served as the CEO of a large international agency network, Lintas Initiative Media (2nd largest, in India).

Natarajan was voted as ‘Woman Icon’ of the Marketing & Advertising Industry, she was ranked the 14th most influential Marketing & Advertising person by Economic Times.                                                                                              

Tista Sen has been appointed Jury Chair in Abby Awards 2024 in the Green Abby category.

Sen started her career with Whitelight Production. After assisting on over 60 commercials she joined Lowe Lintas as a writer and worked on brands like Johnson & Johnson, Cadbury’s and Unilever.

Sen joined J Walter Thomson and for over 22 years she was involved with some of the largest brands in India and some of the most memorable and well-loved ad campaigns for Unilever, ITC, Godrej, GSK, Aditya Birla, Sony, SBI Mutual Funds.

Sen has been ranked among the 20 most creative people in Asia and worked on campaigns that have won numerous metals at Cannes, Clio, Ad-Fest, One Show, D&AD, Clio, Spikes Asia including the Grand Prix and Gold for her work on Lost Daughters in 2022.

Over the years, Sen has been on the jury of several global advertising festivals including Cannes, D&AD, Clio, LIA, Gerety Awards, Spikes and The New York Festival. In 2015 Sen had the pleasure of being the only Asian on the inaugural Glass Jury at Cannes that honours gender diversity in communication.

Sen is co-founder of The Collective, an agency agnostic platform that is a voice for young women in the industry when it comes to discrimination and gender inequality. 

Sen is the only Indian to be published in the Modern Love Column of the New York Times.