Social Panga appoints Ketki Karandikar as Sr. Creative Director

Social Panga, the integrated creative and digital marketing agency, now part of LS Digital, has appointed Ketki Karandikar as Senior Creative Director for its Mumbai office.

Karandikar joins the agency from Ogilvy Mumbai, where she was the Senior Creative Director, Karandikar brings over 15 years of experience in the creative & digital space. She holds a background in creative strategy, design and branding.

In her journey of 15 years, Karandikar has worked on brands like Colgate Palmolive, Pampers, Mondelez, Stayfree, Marico and more In her new role at the aggency, she will be responsible for driving the creative vision, developing campaigns and enhancing brand storytelling to deliver results for clients. She will also play a role in mentoring and nurturing the agency’s creative talent.

Speaking on her appointment, Gaurav Arora, Co-Founder at Social Panga, said, “Ketki brings a wealth of creative experience from her time in the mainline industry, seamlessly aligning with the ecosystem we are building. Her approach is a perfect blend of creativity and media-focused marketing, which fits right into our vision. With Ketki on board, our integrated marketing strategy will gain new momentum, and her expertise will further elevate the capabilities of our in-house production team.”

Speaking on her appointment Karandikar said, “As the boundaries of online and offline advertising are fast blurring, Social Panga offered me a fresh perspective to explore. It is always exciting to work with likeminded people and I am looking forward to this new chapter in my career. At Social Panga the energy and enthusiasm are contagious and I cannot wait to use all my learnings and experience to lead the team towards greater success. Keep an eye on us as we are about to take some fun Pangas.”