Sociowash wins media and digital marketing mandates for Kenneth Cole New York and Tommy Hilfiger

Sociowash has announced its strategic collaboration with Titan Company Limited to manage the media mandate and performance advertising for two international watch brands, Kenneth Cole New York and Tommy Hilfiger. The agency has exclusive marketing, distribution, and retailing rights in India for the watches category for these global brands and with the long-standing relationship with the partners, the company is growing these brands in the country, in line with their international portfolio of products.

Sociowash initiated media and performance marketing campaigns for Kenneth Cole New York Watches and Tommy Hilfiger Watches. Both brands have launched new collections, Sociowash is tasked to execute innovative tactical digital strategies to generate awareness and drive sales across various digital channels.

Pranav Agarwal, Co-founder at Sociowash, expressed enthusiasm about the collaboration, saying, "We are thrilled to join forces with Titan Company Limited to elevate the digital presence of Kenneth Cole New York Watches and Tommy Hilfiger Watches. These iconic brands deserve campaigns that reflect their unique identity and resonate with the discerning tastes of their audience. We, at Sociowash, are committed to delivering tactical and impactful strategies that will take these brands to new heights in today’s digital market."

Reema Vazirani, Head - International Licensed Brands at Titan Company Limited, expressed her excitement about the collaboration, stating, "The industry is dynamic and requires a digital strategy that aligns with the essence of our brands. Sociowash demonstrated a deep understanding of our vision and presented a compelling plan to enhance the digital presence of these prominent brands. We are confident this collaboration will result in innovative and impactful campaigns for the Kenneth Cole New York Automatic Watch Collection launched in December and the FW 23 collection of Tommy Hilfiger Watches."