TheSmallBigIdea forays into MENA region, opens Dubai office

TheSmallBigIdea (TSBI), a full-service independent digital agency has announced its foray into the MENA (Middle East and North Africa) region with its office in Dubai, marking its international expansion. Having built a portfolio in sectors including Entertainment, Sports, Fashion, Real Estate, BFSI, E-Commerce and Technology in India, TheSmallBigIdea now intends to harness its abilities in these sectors to establish a presence in the MENA market.

The agency has worked for clients like Sobha Realty, Lulu Group and Uganda Government. Banking on the region's growth potential, TheSmallBigIdea, with a locally built team and culturally driven insights, is looking to grow in the region.

Speaking on the agency’s international expansion with the foray into the MENA market, Harikrishnan Pillai, CEO and Co-Founder at TheSmallBigIdea said, “Embarking on our growth journey in the Middle East is a pivotal moment for TSBI, marking the realization of a long-envisioned plan. We are delighted with the success of this venture, which serves as the initial stride towards transforming TSBI into a truly global agency, firmly rooted in its Indian heritage. By fusing our profound digital expertise cultivated in India with a nuanced understanding of Middle Eastern culture, TSBI Arabia emerges as our gateway to one of the world's fastest-growing economies. As we collaborate with clients in the region, we are confident that our unique blend of Indian innovation and Middle Eastern cultural insight will propel us to possess a formidable presence on the global stage. With seasoned professionals who boast over a decade of experience in the market, TSBI Arabia is set to lead the way in the coming years, offering an exciting prospect for both our team and the industry at large."