UNIQLO announces Katrina Kaif as the first Indian brand endorser

The one-year partnership will see the Bollywood actor, Katrina Kaif endorsing UNIQLO as she makes her debut in the brand’s Fall Winter 2023 campaign.

“We are extremely pleased to have Katrina Kaif join us as UNIQLO’s first brand endorser in  India,” said Tomohiko Sei, Chief Executive Officer, UNIQLO India. “Katrina embodies a truly authentic personality. Her effortless and refined style resonates with UNIQLO’s philosophy of  simple making better, focusing on evolving everyday clothing to improve people’s lives.”

Commenting on the announcement, Katrina said, “I am very excited about my partnership  with UNIQLO. Personally, I have always been fascinated with Japanese culture and their design  aesthetics. UNIQLO has been my go-to brand for my daily essentials and over the years I have admired how functional and innovative their products are. Their simple, high-quality clothing  is also very versatile, and perfect to build one’s everyday wardrobe with.”

This campaign will go live across all media channels – print, digital, and outdoor advertising – as well as being used as in-store promotional material. 

Nidhi Rastogi, Marketing Director, UNIQLO India, commented on the announcement saying, “As a person of great humility, and someone who has fans from all walks of life, Katrina embodies LifeWear, making her a natural partner for UNIQLO. We wanted the campaign to showcase the true comfort and warmth that one experiences with the UNIQLO fleece jacket.  Katrina will feature in our seasonal campaigns that will focus on our LifeWear collections”.