Vishal Nicholas returns as EVP & Head of Strategy & Solutions for Dentsu BX

Dentsu India has announced the return of Vishal Nicholas as EVP & Head of Strategy & Solutions for Dentsu BX, after a stint at fintech start-up Jupiter. Reporting to Narayan Devanathan, President & Chief Strategy Officer, South Asia, Nicholas will further add impetus to the network’s industry-first business transformation practice. He will collaborate closely with the dentsu leadership team to accelerate Dentsu BX's solutions across India.

Dentsu BX’s recent expansion in India is a step forward to the network’s evolution into a marketing, technology and consulting powerhouse. Nicholas’s return underscores the agency's aim to strengthen its talent pool and enhance its focus on delivering outcome-driven solutions. With his expertise and experience the BX practice is hoping to be even more equipped to empower businesses to seize new growth opportunities.

In his previous tenure at dentsu, Nicholas served as EVP & Head of Strategy (South & West), Dentsu Creative, where he spent more than 7 years. Prior to that, he worked with agencies such as Lowe Lintas and McCann, steering brands like Ikea, Myntra, TVS Motors, Toyota, Tata Tea, ITC Aashirvaad, and Britannia. Throughout his career, he has garnered multiple EFFIE awards across India and the APAC region.

Commenting on Nicholas’s appointment, Devanathan said, “Vishal is one of those rare combinations of brilliantly nice guy, reckless optimist and positive skeptic. He starts by presuming that a new way is possible and then goes about creating it by asking why and why not about the old ways. In short, he’s a wonderful partner to have by your side to create the Next Practices that will define and win the future for clients, exactly our stated agenda at Dentsu BX. We are naturally thrilled to welcome Vishal back to the dentsu family.” 

Nicholas added, “Homecomings are always special. The familiarity of dentsu and the uncharted territory of Dentsu BX, one couldn’t ask for a better combination. It is easy to replicate Best Practices but at Dentsu BX we’re all about creating Next Practices which call for rigour, clarity, and most importantly, imagination. We’re already in the midst of creating Next Practices for some of our clients and can’t wait to see them come to fruition soon.”