WPP and Shopify join forces to expand their commerce solutions

WPP announces the launch of a partnership with Shopify, to bring the full value of Shopify’s platform to enterprise clients.

Shifting consumer expectations coupled with constantly evolving commerce innovation and the changing economic landscape have made it more important than ever for brands to reach consumers directly across all platforms, whether that’s online, in-store, or on social media platforms. This is acutely the case for enterprise brands, who are finding that legacy commerce infrastructure is not flexible enough to respond to emerging consumer buying behaviors. Through this partnership, WPP clients will be able to unlock the growth opportunities of Shopify’s platform, bringing the best of its direct-to-consumer and conversion expertise to global brands.

As part of the partnership, Shopify will collaborate with WPP on product development in order to build targeted solutions across sectors including consumer packaged goods, health and wellness,  and fashion. Together, the companies will roll out global customized training and certification pathways for WPP employees, creating 300 certified Shopify specialists across WPP’s global network within the first year of the partnership. 
  
Through the partnership, WPP and Diff will also participate in Shopify’s Operation Hope Program, which aims to start, grow, and scale one million Black-owned businesses in the United States by 2030.  

Mark Read, CEO of WPP, said: “The commerce sector has seen an incredible explosion in growth over the last few years, which is why Shopify is a natural fit for our clients given their enterprise credibility and speed at which they innovate. As WPP continues to scale and  strengthen our commerce offerings and expertise, I’m confident that this partnership will lead to  more growth opportunities for the brands we work with.”

Harley Finkelstein, President of Shopify, said: “For two decades, we have been perfecting  Shopify to enable leading enterprise brands to reach their consumers directly and accelerate their business globally. We're excited to unlock even more opportunities for global commerce  innovation and help more brands future-proof their businesses by partnering with WPP and their  world-class clients.”