Google ads transparency center gets an update

Google is planning to bring in some changes to meet the requirements of the Digital Services Act by the European Union. It announced these new changes in a blog post.

"We will be expanding the Ads Transparency Center, a global searchable repository of advertisers across all our platforms, to meet specific DSA provisions and provide additional information on targeting for ads served in the European Union. These steps build on our many years of work to expand the transparency of online ads," wrote Google’s Laurie Richardson and Jennifer Flannery O’Connor in the blog post.

The ad transparency will let people look up ads on Google platforms and learn more about them.

‘We are rolling out a new Transparency Center where people can easily access information about our policies on a product-by-product basis, find our reporting and appeals tools, discover our Transparency Reports and learn more about our policy development process,' the blog said, talking about transparency in policies.

The company is making transparency an important feature in a lot of aspects such as analyzing risks and helping others do so too. The app focuses on the content that is shared and dissects the risks it can pose to the common public.

Abiding by this, the platform will increase data access for researchers looking to understand more about how Google Search, YouTube, Google Maps, Google Play and Shopping work in practice, and conducting research related to understanding systemic content risks in the EU.

Addressing this the blog read, 'Whether looking at risks of illegal content dissemination, or risks to fundamental rights, public health or civic discourse, we are committed to assessing risks related to our largest online platforms and our search engine in line with DSA requirements. We will be reporting on the results of our assessment to regulators in the EU, and to independent auditors, and will publish a public summary at a later date.'