Instagram updates: Users can share feed posts with only close friends

Instagram has been working on a feature that lets users share their posts with only ‘Close Friends’. With this, the platform might be trying to encourage private sharing among users.

'Close Friends' was first introduced in 2018 as the platform gave users the option of sharing their stories with a private list of friends. Now, with the extension of the feature, it will help users to have a feed that is curated just for them. 

Many users, including ICYMI newsletter’s Lia Haberman, have already noticed this update.

Coming to Instagram 🔥 Close Friends feed post. It’s been spotted by someone posting in the UK

This would be one way to get people off Stories and out of DMs — create a Close Friends feed experience

h/t @jordLS pic.twitter.com/BBp0uDpJnF

— Lia Haberman (@liahaberman) September 4, 2023

The platform has rolled out this new feature to test in a few unnamed countries as of now. Instagram seems to focus on making the app more personal and simplifying communication on the platform. Last year it introduced ‘Notes’ which were text updates to send to select followers.