Threads announces updates to trending topics and search features

Threads, Meta's alternative to X (formerly Twitter), is rolling out significant updates as it positions itself more firmly in the social media space. These updates, which include enhanced trending topics and improved search functionalities, aim to refine user experience and counter growing competition from platforms like Bluesky.

The trending topics feature is undergoing an expansion, with the inclusion of more trends accompanied by AI-generated summaries. Instagram head Adam Mosseri explained that the update will provide concise descriptions of trending topics, generated by Meta's AI systems, making it easier for users to understand ongoing discussions.

View on Threads

This new format replaces the earlier model, which relied on posts to highlight trends, bringing the platform closer to X’s 'Grok summaries.' However, as with X, ensuring the accuracy of these summaries remains a challenge. For now, this feature is being tested among a subset of U.S. users.

The platform is also addressing long-standing user requests by improving its search tools. The platform is introducing filters that allow users to narrow down search results by date range or find posts from specific accounts. This move is expected to resonate strongly with social media managers and researchers who rely on precision for content discovery.

In addition to these updates, the platform now supports landscape video viewing, enhancing its functionality for consuming video content like sports highlights. This seemingly minor update aligns Threads more closely with industry standards and makes it more appealing for video-driven engagement.

View on Threads

While the rise of Bluesky may have prompted some urgency at Meta, the timing of these updates aligns with the holiday season, a peak period for social media activity. By rolling out these features now, the platform seeks to solidify its presence and cater to evolving user demands, carving out its niche in a competitive landscape.