X to launch a TV app for video content

Touted to be YouTube's rival, the app will feature a trending video algorithm for popular content, AI-powered topics to categorize videos, and cross-device viewing, allowing users to start watching on their phones and continue on their TV.

X, the platform previously known as Twitter, is set to introduce a dedicated TV app for videos uploaded to the social network. CEO Linda Yaccarino announced that the app will provide 'real-time, engaging content to your smart TVs.' A teaser video shared by Yaccarino shows an interface similar to YouTube's.

The app will include a trending video algorithm to keep users up-to-date with popular content tailored to their interests. It will also employ AI-powered topics to categorize videos by subject. A notable feature is cross-device viewing, allowing users to start watching a video on their phone and continue watching on their TV.

According to Yaccarino, the app will feature improved video search and will be compatible with 'most smart TVs.' Although no official launch date has been set, the app is expected to be released 'soon.'

From the small screen to the big screen X is changing everything. Soon we’ll bring real-time, engaging content to your smart TVs with the X TV App. This will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen. We’re still building it… pic.twitter.com/QhG6cVDpZ8
— Linda Yaccarino (@lindayaX) April 23, 2024