YouTube’s latest AI tools help creators maximise video performance

YouTube is enhancing its Inspiration tab with advanced AI tools to help creators optimise content performance. Formerly known as the Research tab, the feature now suggests five AI-generated content ideas tailored to a channel’s audience, niche, and trending topics.

The platform stated, “We’ll show you the idea thumbnail, a potential title for the idea, and a quick summary of what the idea is about, and even the potential audience interest, so you can see how each of these different ideas will resonate with your existing audience.”

The updated panel offers idea thumbnails, potential titles, summaries, and projected audience interest, enabling creators to gauge the resonance of each concept. Additionally, a prompt box allows users to generate further ideas by leveraging YouTube’s trend analysis.

Creators can refine selected ideas in the 'Idea Playground,' where AI customises angles, updates concepts in real-time, and provides AI-generated thumbnails and video titles. YouTube emphasises these tools are meant to spark creativity, not replace human originality.

Currently in testing, the new features are expected to roll out to all creators in the coming months.