New Update
![YouGov Survey](https://img-cdn.thepublive.com/fit-in/1280x960/filters:format(webp)/socialsamosa/media/media_files/1QBP6keeOXdIfX7SvHAs.jpg)
Taboola today announced results from a study conducted on its behalf by YouGov, focused on advertiser reactions to cookie deprecation.
Advertisers are bracing for the cookieless world and despite a recent decision by Google to delay the cookie phaseout, advertisers still have questions about their readiness for the new world and the ultimate effect on business results it will have.
The new Taboola/YouGov study polled decision-makers in advertising and marketing to understand their level of preparedness for cookie deprecation, the effect they anticipate it will have on their business, and how it will affect their decision to invest in certain advertising channels. Key highlights include:
The independent YouGov study was conducted on behalf of Taboola, and polled 202 decision-makers in advertising and marketing, in companies with at least 100 employees. Fieldwork was conducted online and was undertaken between 3rd - 9th May 2024.