TAM India's report focuses on the first 71 matches of IPL 17 and encompasses all channels broadcasting the matches.
As per the report, on television, advertising for IPL 17 witnessed a growth of 19% in ad volumes per channel compared to the last season. Compared to last year, the count of categories and advertisers this IPL season increased by 40% and 28% respectively.
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This year, the top five categories collectively added 44% share of ad volumes, in which Pan masala dominated the list
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In advertisers, Parle Products secured the first position with an 11% share of ad volumes during the tournament and was the top advertiser in 48 matches of IPL 17. Additionally, Sporta Technologies, K P Pan Foods and Vishnu Packaging were the common advertisers between IPL 17 and 16.
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During IPL 17, Dabur Real Range was the top brand on Hindi+English language channels. Additionally, Mobil Super/ Mobil Super Moto dominated the top regional language channels.
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