News genre ad volumes up 5% in Jan-Jun’24: Report

TAM AdEx has monitored 600+ TV channels to understand the News advertising trends in comparison to the previous half-yearly period Jan-Jun, top spenders and channel genres. 

The advertising landscape for news channels on television saw notable shifts in the first half of 2024. The report by TAM AdEx e highlights the key trends, sectoral shifts, and leading players in the news genre.

From January to June 2024, news genre ad volumes saw a 5% increase compared to the same period in 2023. This growth highlights a notable shift in sectoral advertising trends, with the ‘Food & Beverages’ sector emerging as the leading advertiser, surpassing the ‘Services’ sector, which held the top position in the previous year.

Top sectors and categories

• Leading Sectors:
  • Food & Beverages: Dominated with a 15% share.
  • Services: Followed with 13%.
  • Building, Industrial & Land Materials/Equipment: Held a solid 11% share.

• Top Categories:
  • Cement: Led with 4% of ad volumes, a significant rise from 5th position last year.
  • Toilet Soaps and Cars were also prominent, but Retail Outlets-Jewellers dropped to 4th from the top spot in 2023.

Leading advertisers and brands

• Top advertisers:
  • Reckitt Benckiser (India) and Hindustan Unilever retained their top positions.
  • Ultratech Cement emerged as the leading brand in news advertising.

• Top brands:
  • Ultratech Cement topped the list.
  • Other notable brands included Harpic Power Plus and Kaveri Mehendi.

Growth Highlights

• Categories with the highest growth:
  • Cement: Saw a 41% increase in ad seconds.
  • Beauty Accessories/Products: Experienced a dramatic growth of 511 times.
  • Commercial Vehicles and Hair Dyes also saw significant increases.

Channel Subgenres

• Leading subgenres:
  • Hindi News led with a 19% share of ad volumes.
  • Other notable subgenres included Tamil News, Bengali News, and Kannada News.

You can find the entire report here.