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BFSI sector

BFSI sector's digital ad impressions see 40% surge in 2023: TAM report

The report showcases that in 2023, the top advertiser was AMFI on digital platforms, which accounted for 8% of total ad impressions in the BFSI sector and Programmatic was the top transaction method.

By Social Samosa

May 10, 2024 09:00 IST logo

2 Min read

Report

BFSI ad volumes on television increased by 4% in Jan-Jun’23 over Jan-Jun’22 - TAM AdEx Report

By Social Samosa

Oct 10, 2023 15:06 IST logo

1 Min read

Campaign Spot

BFSI campaigns that marked the beginning of 2021

By Sanya Saxena

Jan 21, 2021 05:51 IST logo

2 Min read

Experts Speak

#SocialThrowback2020 Counting BFSI Marketing Trends with Scam 1992's Harshad Mehta

By Aishwarrya Chakraverty

Dec 24, 2020 04:30 IST logo

8 Min read

Bank on Facebook and Twitter: That's How Much Banking has Evolved

By Apeksha Harihar

Apr 19, 2014 12:42 IST logo

5 Min read

8 Futuristic Brand Heads of India

By Social Samosa

Mar 04, 2014 14:14 IST logo

8 Min read

How BFSI Brands Are Using Social Media for Customer Support

By Apeksha Harihar

Sep 17, 2013 13:40 IST logo

8 Min read

Industry Updates

Ignitee Bags the Digital Mandate of Fujifilm India Pvt. Ltd.

By Social Samosa

Jan 15, 2013 04:30 IST logo

2 Min read

Interviews

Aviva India's Social Media Strategy with Mr. Gaurav Rajput [Interview]

By Social Samosa

Jan 14, 2013 07:24 IST logo

11 Min read