Bigg Boss Chahte Hai

Case Study: How MakeMyTrip & Youngun used billboards to invite Bigg Boss fans to the house and reached 55M+ users

MakeMyTrip and Youngun's 'Bigg Boss Chahte Hai' viral campaign captivated fans with eye-catching billboards and social media buzz, resulting in high engagement. Here's a case study on how they achieved it.