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cadbury 5 star

5 Star's Anti-Valentine's Day approach over the years: Breaking through the mush

Chocolates are everyone's Valentine's Day favourite, but have you heard of an anti-Valentine chocolate brand campaign? Well, that's been Cadbury 5 Star's approach for the past six years. Let's explore their strategy behind it.

By Hiya Rupreja

Feb 13, 2024 11:40 IST logo

5 Min read

Strategy Reviews

Social Media Strategy Review: Chocolate Brands

By Nirali Hingwala

May 01, 2014 00:32 IST logo

8 Min read

5 Ways In Which Brands Can Add Humour To Their Social Media Strategy

By Priyanka Nair

Jan 20, 2014 05:30 IST logo

4 Min read