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consumer behaviour social media

More than two-thirds of Gen Z prefer consuming short-form content: Report

Publicis Groupe India decodes India’s Gen Z’s preferences and consumption behaviours. The report highlights their preferences across media, finance, health, fashion, food, beverages, and more.

By Social Samosa

Oct 01, 2024 13:07 IST logo

2 Min read

Guest Post

Opinion: Reel to Real - How social media influences buying behaviour

By Social Samosa

Aug 07, 2023 05:48 IST logo

4 Min read

Experts Speak

The Digital Edge to the Marketers War Chest

By Aditya Bhamidipaty

Dec 05, 2014 05:33 IST logo

4 Min read