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consumer journey

The festive media checklist for marketers

The festive season brings unique opportunities for brands to connect with consumers through tailored campaigns. The panellists highlighted how brands are leveraging integrated media strategies, AI, and personalisation to maximise their impact during the festive season.

By Social Samosa

Sep 27, 2024 19:58 IST logo

4 Min read

Guest Post

Opinion: Reset to win customers on their path to purchase

By Social Samosa

Jul 20, 2021 11:17 IST logo

4 Min read

Amandeep Singh on relevance of consumer journey

Opinion: Why brands need to invest in consumer journey in 2021 and beyond

By Social Samosa

Feb 17, 2021 04:34 IST logo

5 Min read