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Strategies for e-commerce brands in a cookieless world: In the age of privacy

With data privacy concerns rising, traditional cookie-based tracking is fading. Rajeev Garg, Co-founder and CCO, ETML, reveals why E-commerce brands must now focus on first-party data, zero-party data, and contextual advertising.

By Social Samosa

Jun 12, 2024 11:10 IST logo

4 Min read

Samosa Snippets

Pride At Confections: A Story Of Rainbow Heart Cookies, A Social Media Brand & Love Over Hate

By Paawan Sunam

Jun 07, 2021 10:17 IST logo

3 Min read

Experts Speak

Amul Vs. all of India’s ‘butter cookies’- Karthik Srinivasan

By Karthik Srinivasan

Jul 22, 2019 09:35 IST logo

4 Min read

News

Facebook, CFO, David Wehner announced the launch of clear history feature

By Paawan Sunam

Feb 27, 2019 06:35 IST logo

1 Min read

Campaign Spot

#WhenOatsMetChocolate: NutriChoice launches a Hollywood trailer-like digital film

By Social Samosa

Jun 25, 2018 08:05 IST logo

2 Min read