Global advertising spend forecast 2024

Global ad market to grow 6.8% in 2024, reaching $772.4 billion: Dentsu report

The report highlights that digital is expected to remain the fastest-growing channel, with a projected increase of 9.2% in 2025 (8.8% three-year CAGR to 2027) to reach $513.0 billion and capture 62.7% of global ad spend.