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40-57% brands expected to increase spending on influencer marketing by 10% by 2026: report

The anticipated industry growth of influencer marketing is 20% in 2024 and 25% annually from 2024 to 2026. By 2028, over 80% of brands are projected to allocate up to 30% of their marketing budgets to influencer marketing.

By Social Samosa

Sep 23, 2024 19:09 IST logo

3 Min read

Interviews

#SS40Under40: Keep the consumer at the center of every idea: Vikas Chawla

By Social Samosa

Jan 08, 2019 04:03 IST logo

1 Min read

8 influencer marketing platforms for a successful outreach campaign

By Saloni Surti

Nov 16, 2015 12:58 IST logo

2 Min read