media touchpoints

Case Study: How OPPO India’s campaign used a life-sized CGI model to garner over 600M views

To highlight everyday AI capabilities, OPPO India’s #YourEverydayAICompanion campaign for the Reno12 Series leveraged a life-sized CGI model, the OPPO AI Avatar, alongside brand ambassador Ranbir Kapoor. The campaign, featuring short films, generated over 600 million views across digital and traditional platforms.