motherhood journeys

Case Study: How Johnson's Baby’s #JourneyToDay1 campaign enabled 11K+ mothers to share their journeys

On Mother's Day, Johnson's Baby launched the #JourneyToDay1 campaign to celebrate diverse motherhood journeys, especially those involving challenges like IVF, adoption, and preterm births. It reached over 35 million people, engaged 3.6 million on digital platforms and connected with mothers across cities.