Nothing University

Case Study: How 5Star made 2 lakh+ users sign up its 'Nothing University' by leveraging the power of social media

To further amplify their 'Do Nothing' campaign, 5Star launched a dedicated platform for ‘Nothing University’ which enabled people to learn the art of ‘Doing Nothing’. In a few days, 40K people signed up for it. Here's a case study on how they did it.