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Pedigree

Ayesha Huda joins Mars Pet Nutrition India as CMO

An alumna of the Indian School of Business, Huda’s experience spans brand management, sales planning, brand strategy, consumer insights, digital marketing, communication planning, and market research.

By Social Samosa

Nov 11, 2024 16:34 IST logo

2 Min read

Case Study: How Pedigree's Friendship Day campaign turned into a brand banter

By Social Samosa

Oct 04, 2023 10:58 IST logo

3 Min read

Campaign Spot

MARS Petcare encourages Indian citizens to adopt desi dogs with Pedigree India’s #BeIndieProud campaign

By Social Samosa

Dec 23, 2021 12:30 IST logo

12 Min read

Campaign Spot

Pedigree campaigns that celebrate Dogs with the love they deserve

By Shivani Mishra

Aug 26, 2021 06:47 IST logo

3 Min read

Campaign Spot

Pedigree advocates pet adoption in latest campaign with fantasy story-telling

By Shivani Mishra

Jul 30, 2021 04:56 IST logo

2 Min read

Strategy Reviews

For the love of dogs: Ganesh Ramani decodes Pedigree marketing strategy

By Aishwarrya Chakraverty

Feb 15, 2021 04:30 IST logo

17 Min read

Campaign Spot

Pedigree takes branded content route this Mother’s Day with #BringHomeJoy on VOOT

By Social Samosa

May 15, 2019 02:46 IST logo

3 Min read

Campaign Spot

Are animals better brand ambassadors than humans?

By Social Samosa

Aug 22, 2018 06:00 IST logo

3 Min read