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BFSI sector's digital ad impressions soar by 74% in H1 2024 compared to 2022: TAM report

Radio witnessed a 30% growth in ad volumes compared to 2022 but a 2% decline compared to 2023. News channels were the most popular, capturing 67% of BFSI ad volumes, followed by movies (15%) and general entertainment channels (12%).

By Social Samosa

Oct 11, 2024 18:21 IST logo

3 Min read

Report

Maruti Suzuki dominated the print ad space in 2023: TAM AdEx report

By Social Samosa

Mar 12, 2024 18:47 IST logo

2 Min read

Social Ketchup

Brands have gone insane

By Sukaina Meghani

Jul 02, 2015 03:50 IST logo

2 Min read