Soan Papdi Exchange Program

Case Study: How Faasos used QR codes to tap into Diwali's regifting culture with a soan papdi exchange program

Faasos’s Soan Papdi Exchange Program transformed Diwali’s regifting tradition into a playful experience, inviting customers to trade unwanted Soan Papdi for a meal, blending humour and relatability. Here’s a case study on this festive campaign.