swiggy instamart Falguni Pathak

Invisible Falguni Pathak, UGC hook step & more: How Swiggy Instamart delivered Navratri essentials

Swiggy Instamart took advantage of Falguni Pathak’s cultural status and playful 'invisible' persona to create a buzz-worthy campaign that aligned perfectly with the festive spirit of Navratri. Here is a case study on it.