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The Belgian Waffle Co

Case Study: How The Belgian Waffle Co used fake money to celebrate National Waffle Day

To generate excitement for their ‘Any waffle at Rs 100’ offer on National Waffle Day, July 19th, The Belgian Waffle Co created FOMO through the campaign to promote their offer 'Waffles at Rs.100', capitalizing on the event's popularity, especially among young audiences.

By Social Samosa

Jul 29, 2024 18:06 IST logo

3 Min read

How The Belgian Waffle Co. utilised offline & online engagement tools to drive footfall

By Social Samosa

Aug 29, 2023 13:14 IST logo

4 Min read

Interviews

#Interview During the pandemic we slashed AdSpends substantially to rethink our approach: Shrey Aggarwal, The Belgian Waffle Co.

By Sneha Yadav

Jan 21, 2021 07:29 IST logo

18 Min read