Tic Tac #VibeHai

Case Study: How Tic Tac leveraged a catchy jingle and influencers to connect with Gen Z, garnering 620Mn impressions

Tic Tac's #VibeHai campaign aimed to captivate India's youth by combining celebrity influence and catchy tunes. Here's a case study on how they generated a total viewership of 20 million through this campaign.